May 14, 2020, Kuala Lumpur – Volkswagen Passenger Cars Malaysia has kicked off the Buckle Up YouTube animation series for children.
This is part of the brand’s social responsibility in Malaysia, the series aims to educate the younger generation on the importance of road and car safety.
The Buckle Up series brings online the much-loved Volkswagen mascot, who is a familiar face and adored by children at roadshows and events.
The content is communicated in a fun and entertaining way and it covers topics such as how to cross the road, understanding traffic lights, as well as the importance of wearing a seatbelt. It is specially targeted for children aged between three to seven years old.
“As a responsible brand, we are socially accountable to our stakeholders and the public – at the same time not forgetting the little ones. It is never too early for us to teach children on how to keep safe, and we believe that in the long run, this will help them develop the right attitude and behaviour on the road. Of course, with children being more internet-savvy, the perfect avenue to communicate this is online,” said its managing director Erik Winter in a statement.
Based on a figures released by the Malaysian Institute of Road Safety Research, the road accidents are the fourth common cause of death in Malaysia and the more than 1,500 children under the age of 10 has died in road accidents from 2007 to 2017. Last year, Malaysia had the third highest fatality from road accidents in Asia, behind Thailand and Vietnam.
Volkswagen first launched the Buckle Up Campaign in 2015 and partnered with the Association of Registered Child Care Providers Malaysia to educate the general public on the importance of child passenger safety through training modules across 280 childcare centres nationwide.
Since then, Volkswagen has constantly communicated child safety through training modules to dealers at the Volkswagen Academy, to customers and owners via dealership events and on social media platforms.
The Volkswagen Buckle Up campaign series is available on Volkswagen’s YouTube channel at https://www.youtube.com/playlist?list=PLOLAwcXmW-wlQfxeTmoN3eA7uovar7VwB. Parents are encouraged to subscribe to receive the latest updates and notifications when new episodes are added.