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MINI Malaysia’s MINIMISE Campaign

April 24, 2020, Kuala Lumpur – BMW Group Malaysia, the official distributor of BMW and MINI vehicles in Malaysia, has launched the MINIMISE campaign to celebrate the upcoming Raya festivities, and the brand’s first digital booking platform – MINI eShop.

The campaign offers an attractive interest rate starting from zero percent exclusively for MINI Countryman Plug-In Hybrid, as well as cash rebate of RM 16,000 and installment support of RM 5,000.

At the same time, the MINIMISE campaign also offers an installment support of RM 3,000 to RM 5,000 for a wide range of MINI models and a further cash rebates from RM 8,000 to RM 22,000.

The MINI Countryman Plug-In Hybrid features the MINI eALL 4 All Wheel Drive system with dynamic stability control that resulted in maximum stability and more fun cornering. It is also equipped with the MINI Connected, and comes with complimentary MINI Public Charging cable, along with ChargeNow card to recharge at any ChargeNow facilities nationwide.

Additionally, MINI Malaysia also introduced the MINI eShop, the brand’s first digital booking platform for its entire model range, made to simplify the customer’s journey during the booking process.

The MINIMISE campaign offers are available from now until June 30, 2020, while stocks last. For more information, please visit to or access its MINI eSHop via

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