April 2, 2020, Japan – The new Mazda CX-30 and MX30 have both bagged the ‘Red Dot: Product Design 2020’ awards.
Initiated in 1955, Red Dot is one of the world’s largest design competitions. These are the eighth and ninth Red Dot awards won by Mazda’s ‘Kodo: Soul of Motion philosophy’ models to date, following the all-new Mazda3 in 2019, the MX-5 RF in 2017, the MX-5 soft top, CX-3 and Mazda2 all in 2015,the previous generation of Mazda3 in 2014 and the Mazda6 in 2013.
“The Japanese master craftsman have always prized simplicity of form, of being beautifully pure. This inspired our designers to trim back elements and create something dynamic yet elegant, restrained yet vital. This is how we perceive Japanese aesthetics – a sensibility that has created emotionally moving cars,” said Mazda’s European design director Jo Stenuit in a statement.
The Mazda’s CX-30’s high quality, human-centric interior combines ergonomic excellence with state-of-the-art technology. The latest developments in Mazda’s Skyactiv-Vehicle Architecture harness people’s inherent balance ability for more natural and intuitive control of the vehicle.
Through retaining the beautiful, hand-crafted forms of Kodo design, the styling of the Mazda MX-30 represents an exploration of a more modern aesthetic which focuses on the futuristic values and lifestyles that are beginning to emerge.
“This new approach has resulted in an original design that embodies the expansion of Kodo’s expressive range. The exterior is uncompromisingly simple to emphasise its beauty as a solid mass, and the cabin design – with its frame top and freestyle doors – embodies an image of lightness while proactively incorporating sustainablity as an element for the interior materials. As we begin an era of great change, we want the Mazda MX-30 to show people that our cars can still deliver pure joy of driving,” said Mazda MX-30 chief designer Youichi Matsuda.
The Mazda MX-30 is an fully electric car that is currently only available for the European market. It is equipped with e-Skyactiv, Mazda’s new electric drive technology, which features a 35.5kWh lithium ion battery that is able to travel a range of approximately 200km. The driving range of approximately 200km far exceeds the 48km average daily drive of European customers.
Both the new EV’s Skyactiv-Vehicle Architecture and its i-Activesense safety technologies have been tailored to perfectly compliment the vehilce’s inherently smooth, quiet and all-electric driving behavior.