March 24, 2020, Stuttgart – Porsche AG, the German high-performance sports vehicles manufacturer, has sold 280,800 vehicles for its financial year 2019, an increased of 10 percent compared with the previous year.
Its sales revenue grew by 11 percent to €28.5 billion, and the workforce grew by 10 percent to 35,429 employees in the same period.
“Thanks to our attractive product range, consisting of efficient petrol-driven cars, high-performance plug-in hybrids and now also purely electric sports cars, our deliveries once again increased in the 2019 financial year.
“Our primary goal is value-creating growth. We have increased our result by more than 60 percent over the past five years. This allows us to create the prerequisites to fully meet our entrepreneurial responsibilities in economic, ecological and social areas,” said its chairman of the executive board Oliver Blume in a statement.
The Cayenne and Macan models series in particular were the key contributors to its sales performance. The Cayenne recorded 92,055 units sold, raised by 29 percent and Macan registered 99,944 units delivered, an increase by 16 percent, both compared to the year before.
Porsche generated the strongest growth in Germany and Europe in 2019, with over 15 percent. There were 31,618 units of vehicles delivered in Germany and 88,975 in total throughout Europe.
At the same time, the sports car manufacturer also recorded an increased in its two largest market, China with 86,752 units handed over or an increase by 8 percent compared to 2018, and 61,568 units delivered which translated to an 8 percent increment compared with the previous year, in the USA.
There were around 2,000 new jobs created thanks to the Tayan, and the company launched a comprehensive qualification campaign. The production of the electric sports car at the parent plant inZuffenhausen is carbon-neutral. Since the beginning of 2020, Porsche has converted the site’s entire energy supply to carbon-neutral sources, such as the new buildings are energy-efficient and the electricity is from renewable sources. Heat was generated by its own Combined Heat and Power (CHP) plants, which are operated with Biogas produced from residual materials and waste.
Meanwhile, the sports car manufacturer also revealed that they will invest around €10 billion in the hybridsation, electrification and digitalisation of its cars by 2024. The company will consistently enhance its offering in the area of electromobility and the next model to be launched will be the first Taycan derivative, the Cross Turismo.
The new generation of the Macan compact SUV will also be electrically powered, and it will thus be Porsche’s second, fully battery-powered model series. The company is anticipating that by the middle of this decade, half of the entire product range will be sold as fully electric models or partially electric plug-in-hybrids.
“We had already received around 30,000 serious purchase enquiries for the Taycan before our world premiere in September. More than 15,000 customers have now signed their purchase contract. We are confident that we will also be able to generate a high demand in 2020 as a result of the attractiveness of the Taycan and our 911, 718 and Cayenne derivatives,” Blume said.