February 21, 2020, Kuala Lumpur – Volkswagen Passenger Cars Malaysia (VPCM), the official distributor for Volkswagen vehicles in Malaysia, has teamed up with local denim streetwear brand, Tarik Jeans to raise funds and awareness for the nedangered Malayan Tapir with an exclusively designed capsule collection, ‘Modern Nostalgia’.
The limited edition ‘Modern Nostalgia’ collection which is now available for purchase, features key elements from both brands, where modern and iconic Volkswagen models are married with local classic and vintage design elements.
‘Modern Nostalgia’ collection comprises of a variety of items such as T-shirts, caps, bandanas, tote bags, key chains and clothing patches.
“A key pillar for Volkswagen is sustainability, and the group is investing heavily in this cause with over 500 sustainability projects worldwide. We are pleased to play our part in this meaningful project, and we will certainly not stop here as we will continue to explore ways to contribute to making a difference.
“The Malayan Tapir is an endangered species here, together with the Malayan tigers, Borneo elephants or orangutans. As ‘gardeners of the rainforest’, the tapir plays a crucial role in maintaining the biological diversity of their habitat as they help disperse and fertilize seeds much needed for the reproduction of trees,” said VPCM managing director Erik Winter in a statement.
Merchandise from the ‘Modern Nostalgia’ collection can be purchased on Volkswagen’s and Tarik Jeans’s website, Shopee, Zalora and at all Volkswagen authorised dealer nationwide. A total of 50 percent of all proceeds generated from the sales of this campaign will be donated to the Kenaboi Forest Reserve in Negeri Sembilan on World Tapir Day this April 27.
“The Malayan Tapir has always been a part of the Tarik design aesthetics so much that it was added as the brand’s logo (in addition to the main logo of the mamak ‘teh tarik’) – both created along the lines of our brand philosophy. In commemorating Tarik’s 10th year anniversary, we are honoured to partner with an innovative global automotive brand such as Volkswagen. ‘Modern Nostalgia’ as a capsule collection speaks a lot about the archetypal Volkswagen models and Tarik’s penchant for the retro-futurism Malaysian design scheme,” said Tarik Jeans founder and chief executive officer Afiq Iskandar.
The Malayan tapir is the only Asian species native to the island of Sumatra, Peninsular Malaysia and Southern Thailand with a distinctive coat pattern. The tapir has a lifespan of up to 30 years, but agricultural developments and deforestation, being hunted for food and sport and illegal animal trafficking have resulted in an alarming decrease in their numbers. It is estimated that there are only less than 3,000 of them left.