January 22, 2020, Kuala Lumpur – BMW Group Malaysia, the official distributor of BMW and MINI cars in Malaysia, is urging for more partners to come together and support its child car seat subsidy programme for parents in the B40 income group.
“There is an urgent need for us to come together and take action. The overwhelming response to the first phase of the subsidy programme shows that more parents are now aware of the need for child car seats and are quick to adopt it usage given the opportunity. As such, to all partners and companies who have the means to help subsidise these infant carrier car seats, we welcome you to join in the subsidy programme to priorities child safety in cars for all,” said its corporate communications head Sashi Ambi in a statement.
Over 25,000 parents have registered for the first phase (which was opened on December 2, 2019) of the subsidised infant carrier car seats in just two weeks, demonstrating an urgent need for child car seat subsidies for low-income level households.
The subsidy programme was introduced as part of the BMW Safety 360° initiative. In its first phase, BMW Malaysia, Childline Foundation and Safe ‘n Sound made 150 units of the snskidz Ace infant carrier car seats available at a subsidised price of RM100 each for parents in the B40 income group. The rear-facing infant carrier car seat, which retails at RM199, can be used from birth to 13kg and carrier the ECE R44-04 certification.
Parents from the Klang Valley region had the infant carrier car seats presented to them, while the remaining seats will be sent to recipients across the nation.
Interested parties can be part of the subsidy programme by writing to email@example.com with the name of the participating company and the amount of subsidy (in Ringgit Malaysia) they would like to commit by February 13, 2020.
The subsidy programme is in line with the Malaysian Transport Ministry’s move to enforce the usage of child car seats starting this year. It is to encourage the adoption of child car seat usage.
Drivers will not be penalised for the first six months of enforcement but will receive warnings to install the seats.