January 13, 2020, Maranello, Italy – The Ferrari Museums managed to attract more than 600,000 visitors last year, setting a new record with 12 percent increase of visitors compared to 2018.
Both venues experienced strong growth with visitor numbers to the Museo Enzo Ferrari in Modena jumping in 2019 to over 200,000, whilst the Ferarri Museum in Maranello saw the attendances rise to more than 400,000 in the same period.
The success is driven by the single ticket for access to both museums, which saw its sales increased by more than 50 percent in 2019 compared to the previous year. It demonstrates the excellent public response to the increasingly specialist nature of these two structures.
Modena’s museum celebrates the figure of the founder, along with the most elegant, exclusive Ferrari Gran Turismo engines and cars, while the museum in Maranello showcases the history of the group of Scuderia Ferarri in Formula 1 and the most iconic track and road cars that have written the history of the Prancing Horse, and continue to do so today.
In line with its different specialist visitor routes, the Maranello Museum’s first exhibition of the new year will be “Ferrari at 24 Heures du Mans”, which, from January 15, celebrates 70 years of Ferrari victories at the 24 Hours of Le Mans.
The new show also flanks the current exhibition: “90 Anni”, an homage to the Scuderia Ferrari’s history, and “Hypercars”, which features the limited edition special series that have been most influenced by Ferarri’s signature track-to-road technology transfers.