Malaysian News Proton

Proton’s 2019 Sales Performance

January 2, 2020, Subang Jaya – Proton Holdings Bhd, Malaysia’s second largest national carmaker, has increased its total sales by 55.7 percent over 2018 and end the year with 100,821 units sold.

This is the first time the company managed to sell more than 100,000 units of vehicles since 2015. The sale for the month of December were the highest in 2019, grew by 112 percent compared to the corresponding month in 2018 with 11,117 units. 

Proton’s sales growth is mainly contributed by the Proton X70, along with double-digit percentage increased in sales for the four updated models (Iriz, Persona, Saga and Exora) it launched in 2019.

Proton X70 recorded a total of 26,331 units sold in 2019, while the Proton Saga which was launched on August 6, registered 3.892 units sold in December and a total sales of 38,114 units for 2019.

“The Proton X70 and the Proton Saga are two major ingredients to Proton’s sales success this year. We are humbled by the popularity of the Proton X70 and would like to say a big thank you to all our customers for their support, despite it being a brand new market segment for the company.

“As for the Saga, with over 41,000 bookings and counting, it remains as our core product and is a popular choice regardless of a buyer’s age, status and purchasing power, making it a car for all Malaysians,” said its chief executive officer Dr Li Chunrong in a statement.

Meanwhile, the Persona ended the year with 21,876 units sold, with 3,384 units sold in December.

“While sales of the Persona were very strong following the launch of the updated model, the numbers posted in December show many are becoming increasingly aware of the outstanding features, practicality and value we offer in our family sedan. Proton is confident of maintaining these numbers in 2020, so the company has at least three sales leaders in their respective segment,” Li said.

As at December 31 2019, Proton has 120 3S/4S outlets operating nationwide and the company intends to grow the sales network even more.

“Quality is a main priority at Proton and as we continue our efforts to improve the quality of our products, we are also working to improve the quality of sales and aftersales service delivered at our outlets. In 2020, we will continue to invest heavily in outlet growth and training programmes to ensure our customers can experience an exemplary level of customer service.

“Combined with our updated model range and improved quality, Proton will be in a position to post even better numbers this year,” said Li.

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