December 3, 2019, Surrey – McLaren Automotive, the British luxury supercar maker, has announced TUMI to become the official luggage partner of McLaren including the world famous race team McLaren Racing and luxury supercar company McLaren Automotive.
The leading international travel and lifestyle brand, TUMI, has built a foundation of innovation, functionality and durable design with a focus on optimising the journeys of global citizens around the world since 1975.
TUMI will provide McLaren with world-class business and travel essentials, designed to uncomplicate and elevate performance in all aspects of life on the move. Both companies plan to release a luggage collection in late 2020 that brings together the shared values of both brands – unparalleled quality, technical innovation and excellence in design.
“McLaren supercar owners the world-over value the experience of travel with a clear emphasis on performance, luxury and style. We see that echoed by TUMI who, like McLaren, pursue a like-minded focus on the innovative us of lightweight materials and optimised performance all brought together by a holistic design-led approach,” said McLaren Automotive chief executive offcier Mike Flewitt in a statement.
Flewitt’s view was supported by McLaren Racing chief executive officer Zak Brown, he said, “Travel and lifestyle are central to the sport of Formula 1, so our new partnership with TUMI is perfect. Like McLaren, TUMI is constantly pursuing better in everything it does through optimisation and innovation. We’re delighted to welcome TUMI into our family of partners and to proudly represent the brand and its products around the globe.”
Meanwhile, TUMI president Rob Cooper said, “It’s an exciting step for TUMI to venture into this collaboration with McLaren. At TUMI, we pride ourselves on truly understanding our customers, as well as having the foresight to develop products that meet their evolving travel needs. We believe that partnering with McLaren to bring their cutting edge, lightweight technologies to a collaborative collection will support TUMI’s mission of providing high-performance solutions and innovative products that optimise the journey.”
Both companies will reveal more details about the collaboration next year.