November 1, 2019, Subang Jaya – Perusahaan Otomobil Nasional Sdn Bhd, the second largest carmaker in Malaysia, has sold 9,503 units of vehicles in the month of October, bringing its cumulative total for the first 10 months of the year now stands at 79,883 units, an increased of 46 percent compared to a year ago.
“It is a remarkable achievement given that the Total Industry Volume (TIV) has shrunk by 1.3 percent,” Proton said in a statement.
The market share for the year is estimated at 16 percent, a 5.2 percent increase over the previous year. Proton also strengthened its hold on second position in the overall sales table, a position that the company is confident to maintain until the end of 2019.
Proton X70 retains position as the best-selling premium and executive sports utility vehicle (SUV). The model has retained its position at the top of the premium and executive SUV sales ranking for a tenth consecutive month. With more than 24,000 units have been delivered, making it the fastest-selling C-segment SUV in Malaysia.
At the same time, Proton Saga achieved 51-month sales high. Since it was launched on August 6, 2019, the 2019 Proton Saga has proven to be tremendously popular. Proton received over 28,000 bookings and in October, the model posted its highest sales figure for over four years with 4,273 units sold. For the first 10 months of the year, the cumulative total for Proton Saga stood at 30,331 units, a 26 percent increase over the previous year.
Similarly, the Exora, Iriz and Persona have also shown an increase in sales. The trio along with the saga have increased by 21 percent this year. They accounted for 78 percent of Proton’s total sales in October and for the whole year, the figure now stands at 68 percent.
“We are humbled by the response our products have received from Malaysian car buyers. In the space of just eight months we launched our first SUV and updated all our other models, giving Proton the youngest model range for any car brand in Malaysia. The hard work has paid off with increased sales and we are now confident of being able to sell 100,000 units this year, providing us with a solid base to move forward in 2020 and beyond,” said its chief executive officer Dr Li Chunrong.
Proton now has 108 3S and 4S outlets with four more joined the network in October. As more outlets are added, the company is matching the commitment of its dealers y continuing to invest in training programmes for sales and service staff to ensure the level of service delivered matches the premium image the brad inspired.
“As we grow the number of 3S/4S outlets, we can then deliver an improved brand experience to more Malaysian car buyers. Proton will continue to focus on improving customer service levels as we know it is one of the key to building a long-term brand loyalty,” Li said.