October 24, 2019 – Alor Setar, Kedah – Nasim Sdn Bhd, the official distributor for the Peugeot vehicles in Malaysia, together with Naza Euro Motors Sdn Bhd, the official distributor for Citroën vehicles in Malaysia, has extended its network to reach the customers in the northern region with the launch of a new bi-marque Peugeot and Citroën 3S dealership in Alor Setar, Kedah.
“The launch of this new bi-marque Peugeot and Citroën Alor Setar outlet is the continuation of our expansion plan to increase our network and reach in Malaysia. This also ensures that we are able to cater to the needs and demands of our customers at an accessible location,” said Naza Group Holdings deputy group chief executive officer of automotive group Datuk Nik Hamdam in a statement.
This new 3S outlet provides customers up north with Peugeot and Citroën sales, service and spare parts facilities. The showroom can display up to 8 cars and it has a family lounge and customer lounge with Smart TVs, private lounge, as well as a cafe corner.
With a total investment of RM2 million, the 15,000 sq ft 3S facility has five hoist bays that able to service an average of 200 to 250 cars per month.
The bi-marque outlet implemented the new Peugeot and Citroën showroom concept – Peugeot Bluebox and Citroën La Maison. The Peugeot Bluebox concept aims to introduce customers to an immersive Peugeot experience that is modern and upmarket, while the Citroën La Maison offers customers an interactive and fluid experience inspired by its warm and contemporary living space.
“We are confident of meeting the expectations of the Alor Setar and overall Kedah market, as the team have been extremely committed on the implementation of the two holistic concepts from Peugeot and Citroën, which is sure to add to the brand ownership experience,” said Nik.
The 3S outlet is located at 97 M&N, Batu 1 1/4 Mergong, Seberang Jalan Putera, 05150 Alor Setar, Kedah. The showroom operates from 9:00 am to 6:00 pm, from Monday to Saturday and close on Sunday and Public Holidays.